How do you get your customer to spend more time in the store? What about spending more money? Your customers want specific items. Why not make it easier to find them? A customer who can locate an item without having to seek out an associate for help is more open to suggestions about additional products, and is more willing to spend time in the store getting coupons via their mobile device. By giving your customer an app to create a shopping list or find coupons, you build customer loyalty.
Consumers are forcing retail fixtures and technology to come together as part of facilitating ease in their shopper journey. From click-and-collect to having tablet kiosks, the retailer is responsible for meeting their customer’s expectations and offering the best experience.