Pan-Oston Blog

8 Steps to a Successful In-Store Event

Posted by Pan Oston on 5/23/17 8:59 AM

In-store events are a great way to generate foot traffic, loyalty and eventually sales. Here is a basic checklist of 8 important steps to hosting a successful in-store event.

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Topics: In-store, Pan-Oston, marketing, event, planning

The In-Store Experience is More Important Than Ever

Posted by Pan Oston on 3/14/16 10:21 AM

According to the State of Retail 2016, customers still want an in-store experience. They want to touch and feel things, with prompt and personalized service.   In fact, according to the report, customers are visiting stores more than last year, so the in-store experience is more crucial than ever.

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Topics: Omnichannel Shopping, Retail, In-store