--- title: News from Pan-Oston for its retail partners | Technology description: Technology | Pan-Oston Blog --- [![panoston](https://blog.panoston.com/hs-fs/hubfs/Panoston-jan2016_Theme/images/mylogo.png?width=221&name=mylogo.png "panoston")](http://www.panoston.com/) ![Pan-Oston | Phone Number | Contact Us](https://blog.panoston.com/hubfs/Panoston-jan2016_Theme/images/phone_btn_secnav.png) - [HOME](http://www.panoston.com/) - [OUR CAPABILITIES](http://www.panoston.com/custom-manufacturing-capablilites/) - [GROCERY SUPERMARKETS](http://www.panoston.com/grocery-supermarket/) - [SELF CHECKOUT UTOPIA](http://www.panoston.com/self-checkout-utopia/) - [CONVENIENCE STORE](http://www.panoston.com/convenience-store/) - [CUSTOM RETAIL FIXTURES](http://www.panoston.com/retail-fixtures/) - [CIGARETTE DISPLAYS](http://www.panoston.com/grocery-supermarket/cigarette-displays/) # Pan-Oston Blog ## [Technology in Retail for 2017](https://blog.panoston.com/technology-in-retail-for-2017) Posted by [Pan Oston](https://blog.panoston.com/author/pan-oston) on 4/18/17 8:59 AM - [Tweet](https://twitter.com/share) [![](https://blog.panoston.com/hubfs/Shopping%20Male%20Female.png)](https://blog.panoston.com/technology-in-retail-for-2017) In 2017, technology will play a large role in retail. Media is becoming the store. As a direct path to purchase, Retailers will use technology to make every single piece of media — be it online, social, mobile, or conventional. Providing exceptional content, decision-making tools and commerce software, will be important so that anyone exposed to that media could confidently purchase items on the spot. On the flip side, the brick and mortar is becoming a powerful form of experiential media. Your retail space should convey a powerful brand story through every touchpoint, provide lots of opportunities for immersive product experiences, and expose shoppers to your entire ecosystem of product experts, purchase channels, added-value services and loyalty tools. If designed well, your customer experience and your store is the most powerful form of media.Brick-and-mortar stores will also become more integrated this year. With the benefit of the customer at heart, the physical store will continue to learn how to truly incorporate technology to create a connected store. Store Associates will have more information, about the customer and products, at their fingertips to improve the overall experience. Brick-and-mortar stores will also become more integrated this year. With the benefit of the customer at heart, the physical store will continue to learn how to truly incorporate technology to create a connected store. Store Associates will have more information, about the customer and products, at their fingertips to improve the overall experience. If you enjoyed this blog, you may also enjoy: [Top 5 Retail Trends in 2017](https://blog.panoston.com/top-5-retail-trends-in-2017) [![Visit our Website](https://no-cache.hubspot.com/cta/default/1892033/c21cd69c-8932-4fef-af58-a69cc7d6aed4.png)](https://cta-redirect.hubspot.com/cta/redirect/1892033/c21cd69c-8932-4fef-af58-a69cc7d6aed4)   [Read More](https://blog.panoston.com/technology-in-retail-for-2017) 0 Comments [Click here to read/write comments](https://blog.panoston.com/technology-in-retail-for-2017#comments-listing) Topics: [Retail](https://blog.panoston.com/topic/retail), [Technology](https://blog.panoston.com/topic/technology), [retailers](https://blog.panoston.com/topic/retailers), [media](https://blog.panoston.com/topic/media), [2017](https://blog.panoston.com/topic/2017) ## [Putting Technology in the Store Means More Items in the Cart](https://blog.panoston.com/putting-technology-in-the-store-means-more-items-in-the-cart) Posted by [Pan Oston](https://blog.panoston.com/author/pan-oston) on 7/25/16 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blog.panoston.com/hubfs/grocery_c_store_tablet_it_news.jpg)](https://blog.panoston.com/putting-technology-in-the-store-means-more-items-in-the-cart) How do you get your customer to spend more time in the store? What about spending more money? Your customers want specific items. Why not make it easier to find them? A customer who can locate an item without having to seek out an associate for help is more open to suggestions about additional products, and is more willing to spend time in the store getting coupons via their mobile device. By giving your customer an app to create a shopping list or find coupons, you build customer loyalty.  [Read More](https://blog.panoston.com/putting-technology-in-the-store-means-more-items-in-the-cart) 0 Comments [Click here to read/write comments](https://blog.panoston.com/putting-technology-in-the-store-means-more-items-in-the-cart#comments-listing) Topics: [Omnichannel Shopping](https://blog.panoston.com/topic/omnichannel-shopping), [Customer Experience](https://blog.panoston.com/topic/customer-experience), [Grocery](https://blog.panoston.com/topic/grocery), [Self-service](https://blog.panoston.com/topic/self-service), [Click-and-collect](https://blog.panoston.com/topic/click-and-collect), [Buy Online Pick Up in Store](https://blog.panoston.com/topic/buy-online-pick-up-in-store), [Technology](https://blog.panoston.com/topic/technology), [Customer Service](https://blog.panoston.com/topic/customer-service), [Self-Checkout](https://blog.panoston.com/topic/self-checkout), [Store Design](https://blog.panoston.com/topic/store-design), [Kiosks](https://blog.panoston.com/topic/kiosks) [All posts](https://blog.panoston.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - 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