How do you get your customer to spend more time in the store? What about spending more money? Your customers want specific items. Why not make it easier to find them? A customer who can locate an item without having to seek out an associate for help is more open to suggestions about additional products, and is more willing to spend time in the store getting coupons via their mobile device. By giving your customer an app to create a shopping list or find coupons, you build customer loyalty.
Consumers are forcing retail fixtures and technology to come together as part of facilitating ease in their shopper journey. From click-and-collect to having tablet kiosks, the retailer is responsible for meeting their customer’s expectations and offering the best experience.
According to the TimeTrade.com State of Retail 2016, customers still want an in-store experience. They want to touch and feel things, with prompt and personalized service. In fact, according to the report, customers are visiting stores more than last year, so the in-store experience is more crucial than ever.
Shoppers want it all. The ability to order online, pick it up at the store, or get it the same day all need to be available. According to Chain Store Age, the favorite grocery shopping app was suprisingly, Amazon. The reason? Customers wanted to get discounts and rebates before heading to the grocery store. Customers were asked to choose the factors that made them choose where they shop. The most important factor was convenience of location first, then price second.
Topics: Omnichannel Shopping