Pan-Oston Blog

FRESH IS THE NAME OF THE GAME

Posted by Pan Oston on 5/16/17 8:55 AM

With all of the discount grocery and cross-shopping going on today, grocery retailers need to find a way to differentiate themselves and compete on an even playing field, not just on price. Fresh is the name of the game, if played well. 

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Topics: Grocery, produce, fresh, retailers

Technology in Retail for 2017

Posted by Pan Oston on 4/18/17 8:59 AM

In 2017, technology will play a large role in retail. Media is becoming the store. As a direct path to purchase, Retailers will use technology to make every single piece of media — be it online, social, mobile, or conventional. Providing exceptional content, decision-making tools and commerce software, will be important so that anyone exposed to that media could confidently purchase items on the spot.

On the flip side, the brick and mortar is becoming a powerful form of experiential media. Your retail space should convey a powerful brand story through every touchpoint, provide lots of opportunities for immersive product experiences, and expose shoppers to your entire ecosystem of product experts, purchase channels, added-value services and loyalty tools. If designed well, your customer experience and your store is the most powerful form of media.Brick-and-mortar stores will also become more integrated this year. With the benefit of the customer at heart, the physical store will continue to learn how to truly incorporate technology to create a connected store. Store Associates will have more information, about the customer and products, at their fingertips to improve the overall experience.

Brick-and-mortar stores will also become more integrated this year. With the benefit of the customer at heart, the physical store will continue to learn how to truly incorporate technology to create a connected store. Store Associates will have more information, about the customer and products, at their fingertips to improve the overall experience.

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Top 5 Retail Trends in 2017

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Topics: Retail, Technology, 2017, media, retailers

Top 5 Retail Trends in 2017

Posted by Pan Oston on 4/4/17 8:59 AM

1. Retailers Should Treat Their Stores Like a Home

Unique retail experiences are still very important to customers and reward retailers who provide them. Welcoming customers into a warm and inviting space, not unlike your home, in which products aren’t pushed on you will be very effective.

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Topics: Retail, Customer Experience, retailers