The mindset of today’s retail shopper has changed. It used to be, people defined themselves by the things they acquired-the best, the most expensive and the latest greatest trends. Today, we are what we experience, not just what we own. We spend much of our time searching for social media content instead of purchasing. How good will this look on my Instagram feed? It seems we are only as good as the sum of our Instagram pictures and online persona. While a picture is worth a thousand words, there needs to be more motivation to drive shoppers to enjoy the in-store experience.
In 2017, technology will play a large role in retail. Media is becoming the store. As a direct path to purchase, Retailers will use technology to make every single piece of media — be it online, social, mobile, or conventional. Providing exceptional content, decision-making tools and commerce software, will be important so that anyone exposed to that media could confidently purchase items on the spot.
On the flip side, the brick and mortar is becoming a powerful form of experiential media. Your retail space should convey a powerful brand story through every touchpoint, provide lots of opportunities for immersive product experiences, and expose shoppers to your entire ecosystem of product experts, purchase channels, added-value services and loyalty tools. If designed well, your customer experience and your store is the most powerful form of media.Brick-and-mortar stores will also become more integrated this year. With the benefit of the customer at heart, the physical store will continue to learn how to truly incorporate technology to create a connected store. Store Associates will have more information, about the customer and products, at their fingertips to improve the overall experience.
Brick-and-mortar stores will also become more integrated this year. With the benefit of the customer at heart, the physical store will continue to learn how to truly incorporate technology to create a connected store. Store Associates will have more information, about the customer and products, at their fingertips to improve the overall experience.
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1. Retailers Should Treat Their Stores Like a Home
Unique retail experiences are still very important to customers and reward retailers who provide them. Welcoming customers into a warm and inviting space, not unlike your home, in which products aren’t pushed on you will be very effective.
In May of 2015, our fixtures were part of a design concept award given by the Association of Retail Environments as part of Walmart to Go. The gold award was given to Walmart in the convenience store category for its small design format. This award highlights how important it is to have a store decor that is welcoming and fresh for customers.
Consumers are forcing retail fixtures and technology to come together as part of facilitating ease in their shopper journey. From click-and-collect to having tablet kiosks, the retailer is responsible for meeting their customer’s expectations and offering the best experience.
According to the TimeTrade.com State of Retail 2016, customers still want an in-store experience. They want to touch and feel things, with prompt and personalized service. In fact, according to the report, customers are visiting stores more than last year, so the in-store experience is more crucial than ever.